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Barbie Girl

“Whether they love her or hate her, if they ever owned a Barbie or not, people are passionate about the doll.”— Tanya Lee Stone The Barbie Strategy is the act of linking ideas, thoughts and behaviors to Barbie to gain attention. “Barbie Girl” is a modern spin on a newspaper with a minimalist aesthetic to mirror the sleek takeover many claim the iconic doll had on popular culture. Does Barbie cause cultural trends or simply reflect them? Issue No.I features Barbie’s ties to fashion, body image, and visual art.

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