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LUX17 is an international architecture conference that highlights the effects of natural and artificial lighting in the built environment. Drawing inspiration from the many aesthetic and health benefits of daylighting in the world of architecture, the logotype reflects on the concept of light passing through windows. Laser cutting circular holes on the poster allows light to pass through and visualize the brand. Depending on where the poster is being placed, the background and amount of light that passes through the poster changes.

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